The day after Round 23 concluded, GWS confirmed former Port Adelaide premiership player and current Richmond assistant coach Adam Kingsley as their new senior coach. It is believed he has signed a three year deal. Kingsley was one of the leading contenders along with Melbourne assistant Adem Yze and Giants interim Mark McVeigh. McVeigh took over when Leon Cameron stepped down earlier in the season.
Kingsley believes the club has what it needs to be successful, “It’s a privilege and an honor to be the next senior coach ... I’ve been clear in my aspirations to become a senior coach and over the last 16 years I’ve continued to learn and develop to the point now where I’m absolutely ready to take the next step ... This is a club which has built a strong culture from the ground up in just a few short years. In just 11 years the Giants have made multiple preliminary finals, and a Grand Final, and while the ultimate success has eluded the club, it’s clear the building blocks are in place. It's clear the players, staff, members and fans are hungry for success ... I believe in this club and what we can achieve together.”