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The 2010 season TV coverage for North America is finally becoming clear.  For the most part, coverage will not be different than what was the case in August and September of last season.  The primary US coverage will be via internet broadband on ESPN360.com. This is free if your ISP has a deal with ESPN [about 50% of US homes including internet providers Comcast, AT&T, Verizon, RCN, Insight, Frontier, Cavalier, Charter, Mediacom, Conway, Grande Communications, etc.  It is also available at no cost to U.S. college students and U.S.-based military personnel via computers connected to on-campus educational networks and on-base military networks].

We will be posting round by round schedules for virtually the entire AFL season shortly.  Round 1 will have Richmond v Carlton, Geelong v Essendon, and Western B. v Collingwood live. [There is no NAB Cup coverage.] Three matches will be live per round for the balance of the AFL season on ESPN360.  In April ESPN360 will change names to ESPN3.com and have upgraded web services but otherwise remain the same.   ESPN2, the cable and satellite channel, will carry 4 AFL matches during the course of the season including the Grand Final (live). The first match will be the Round 15 Geelong v Hawthorn match on a delayed basis. Two more will be selected at a later date.

Secondary coverage will be on MHz Networks. MHz affiliates are now in over half of the major US TV markets and they just added Los Angeles. MHz will announce more cities soon and we will update the list on our TV Info page as they are announced.  MHz will provide a 3-hour match each week, delayed one week from ESPN360 and likely selected from one of the 3 ESPN matches. More details are due to be announced by MHz soon. Coverage begins April 5th at 9:00 PM US EDT and repeated 3 hours later. Match to be aired TBA.  MHz is also now available on the Roku Digital Video Player (we will have more on Roku soon).

Coverage via Bigpond TV, Aussie Sport TV, and Omnisport TV are yet to be fully detailed by the AFL and we will post more on those options soon.  .

Canadian coverage will continue on TSN2. We are told to expect similar coverage to that of last August / September however we are still awaiting word from TSN management and the AFL.

Article last changed on Monday, September 07, 2015 - 12:25 PM EDT


Comments

Posted by admincms on March 02, 2010

Does the launch of Fox Soccer Plus have any impact on these deals? I see that they have picked up Setanta's Soccer and Rugby coverage, any way to get a part of this action and get the footy back on TV?

No impact whatsoever.  Fox made it very clear in 2006 they were not interested in carrying footy any longer and nothing has happened to suggest they have changed their minds.  The former Setanta programming now on FOX Soccer Plus are rights that were reclaimed, purchased, etc as Setanta USA closed down.  Setanta gave up rights to footy last August and thus were not a factor in the discussions between FOX and the Setanta North America.   The rugby coverage was largely a free lunch to FOX in this.  How long it remains on FSP we will have to wait and see. 

(Soapbox mode on and no criticism intended toward Jason:)  Footy is on TV.   We have coverage in over half of the major US cities on MHz and depending on how you view ESPN360 that is TV, too, just not delivered the same way [ESPN would argue that they want you to see it as a channel hence the name change to ESPN3 in a month].  I grant that the coverage is not what we were getting with Setanta but for every fan that laments the loss of Setanta at $14.99 a month there is one happy to get it free on ESPN360.  I just wonder where the people who pine for Setanta were while AFANA and the AFL were being criticized for 3 1/2 years on these pages because it was on a premium pay channel.  Not to mention all those who never signed up for Setanta but want it now.  We heard for 12 years that fans wanted it back on ESPN.  Be careful what you wish for.  Sigh.  (Soapbox off.)

-Rob
AFANA Chairman Emeritus and Site Admin

Posted by admincms on March 03, 2010

Yes, TSN2 will have one game live per week and TSN.ca will have 2 more on delay.   This was confirmed by AFANA in the past couple of days and we will have the schedules for TSN2 up shortly.   TSN.ca schedules are still being worked out by TSN.   We'd expect that all 3 games will parallel those on ESPN360 (soon to be ESPN3). 

-Rob
AFANA Chairman Emeritus and Site Admin

Posted by George Loehr (not verified) on March 03, 2010

The fact that only 4 matches will be on regular TV in the US, and those not until the last part of the season, is most disappointing. I had hoped that ESPN2 would do the Match of the Week, as we used to be able to watch some years ago. When I see which other sports are covered, many extensively, I don't understand why something so exciting as Aussie Rules gets so little chance to develop an audience.
Posted by admincms on March 03, 2010

Hi George,

I'd like to have seen more coverage on ESPN2 also but this was the deal we got last August and it was the best deal the sport was going to get.  Without rehashing all of the discussion of last year, until the sport can show better ratings we have to live with this. 

There is an upside to this, if fans choose to make it so.  These four matches should be the 4 most watched AFL matches ever aired in the USA.  If the ratings are better than expected, ESPN will notice that and react accordingly.   Last season's Grand Final was probably seen by more Americans than any AFL match ever aired in the US and it was on ESPN Classic. 

Tell everyone you know by every means you know how about these four matches and let's see what we can accomplish. 

-Rob
AFANA Chairman Emeritus and Site Admin

Posted by Rob (not verified) on March 08, 2010

I'd like to make a suggestion in relation to ASTV. I would love 3 things. First, full match replays should be uploaded promptly and consistently. Second, the match replays should include half-time and post-game commentary as these aspects are of great assistance to a novice trying to learn the game. Third, the site should do a better job of disguising match results so that the result isn't given away by the title or photo of the next download. This is especially important when matches aren't uploaded for several days.
Posted by admincms on March 08, 2010

Your suggestions are good ones and nothing that hasn't been asked for before.  I can tell you that you are unlikely to get #2.  ASTV may not have the rights to those commentaries.   They are the property of the originating network and unless they are part of the existing ASTV agreement with the AFL and by extension its broadcast networks they won't appear. 

-Rob
AFANA Chairman Emeritus and Site Admin