Both teams came into Round 3 with a 0-2 record and were feeling the heat for different reasons. Demons' coach Mark Neeld had been under siege after a poor start to his AFL coaching career, taking over a team considered Finals contenders at the start of the previous season. The coaching change was supposed to inject new life into the Demon line-up but the results so far had been disappointing to say the least. On the other side of the coin, Richmond shared the dreaded 0-2 record. However both losses were to highly touted opponents in Carlton and Collingwood. There had been enough positive football played by the Tigers to suggest they could still improve on their 12th position finish from last season but a loss to the struggling Demons would no doubt have loyal supporters and the media lamenting yet another season of unfulfilled promise.
A Round 23 clash between two struggling clubs would normally not attract a lot of attention but this round had a high level of importance for both Richmond and Melbourne. The Tigers had seemingly lost their way after an exciting start to the season but, coming off a thumping 47 point win against perennial finalist Sydney, they appeared to have their mojo back. If they could pull off a win against Melbourne – a feat they had not managed since Round 18, 2009 – some momentum could be regained as the Tigers move into a very important off-season. Melbourne on the other hand, has had its season torn apart over the past month, going from a highly-touted dynasty built around Trengove, Scully and Watts to a team which sacked its coach after some abysmal late season performances. Amazingly, the Demons could still mathematically make the Finals with a win over Richmond and games against cellar-dwelling Gold Coast and Port Adelaide to follow.
Port Adelaide traveled west to take on the in-form West Coast Eagles on a rare rainy day in Perth. Of late the Power have been anything but, looking unlikely to win a kick in a stampede. The Eagles had already trounced Port once this season in Round 2, but Port generally play well at Patersons Stadium and in Round 13, they gave the home side a scare or two.
In December, the Bulldogs announced the appointment of former player Simon Garlick as the new CEO, replacing the recently departed Campbell Rose. Garlick studied and worked during his 181 game career. After his retirement, he held a number of management roles with LeasePlan Australia, gaining commercial experience. He was also a member of the AFLPA Executive Board and appointed to the Bulldogs' Board of Directors in 2007. In 2009, he was appointed the club's Chief Commercial Officer, overseeing key areas of the business, membership, sponsorship, events, marketing, communications and fan development.
Brisbane midfielder Michael Rischitelli is the 2010 club best and fairest, despite his earlier announcement that he would be joining the Gold Coast.