Just as Round Seven was concluded, the footy community was mourning the death of game and Geelong icon Frank Costa. Costa, 83. succumbed to cancer. Costa, a successful businessman in the fruit and vegetable industry, assumed the presidency of Geelong in 1998 when the club was virtually on its knees - badly in debt and without any finals success in decades. Under his leadership, the debt was all but erased, the club became a dominant powerhouse and again tasted premiership success in 2007 and 2009. When he stepped down and handed the reins over to Colin Carter in 2010, the club was in a very strong position both on and off the field, going on to win the 2011 premiership. He is also responsible for bringing in current CEO Brian Cook and former coach Mark Thompson. At one point the trio made a pact that they would remain until the Cats won a premiership. Under his guidance, the club's home ground - GMBHA Stadium - was revitalized, upgraded, and expanded.