Adelaide got off to a flying start in Round One against the Gold Coast and finished the day with a 69 point victory to capture their first points for the 2012 season. The young Suns were on the back foot right from the start with Crows’ forwards Kurt Tippett and Taylor Walker both effective in the first quarter, setting up a seven goals eight behinds score line for a 31 point lead at the first break.
In December, the Bulldogs announced the appointment of former player Simon Garlick as the new CEO, replacing the recently departed Campbell Rose. Garlick studied and worked during his 181 game career. After his retirement, he held a number of management roles with LeasePlan Australia, gaining commercial experience. He was also a member of the AFLPA Executive Board and appointed to the Bulldogs' Board of Directors in 2007. In 2009, he was appointed the club's Chief Commercial Officer, overseeing key areas of the business, membership, sponsorship, events, marketing, communications and fan development.
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