The Australian streaming service and podcast hosting service Whooshkaa has signed the AFL as it's latest big name client. The NRL is already a client as are News Corp and Fairfax. The announcement comes in the lead up to the Grand Final. A press release was issued by the company though so far, at least, we haven't received it directly nor has the AFL publicly confirmed the new arrangement via its media department. (Ed. note: we will update this story if more is received.) From the release it's apparent the company wants to target those unable to get access to AFL content via other means.
The company press release states:
"As millions of diehard fans count down the hours to the biggest sporting event of the year, the Toyota AFL Grand Final, the AFL has signed on with Whooshkaa to step up its podcast game.