In the buildup to the AFLW Grand Final, Brisbane Lions coach Craig Starcevich was named AFLW coach of the year by the AFL Coaches Association (AFLCA). The voting is done by fellow coaches. Opposing Grand Final coach Matthew Clarke came in second, followed by Melbourne Coach Mick Stinear. Starcevich, who has coached the Lions since 2018, has led his team into three Grand Finals in the past five seasons with Brisbane taking out the premiership in 2021. He was rated as the best-performed coach throughout the season and the Association considered the team's performance, available resources, player talent, and team management.
In accepting the award Starcevich paid tribute to the team, "I’m absolutely chuffed and humbled ... It’s completely related to the quality of our coaching group overall, medical and fitness teams, all of our staff, and most importantly our players. It’s a direct reflection of what they’ve churned out this year."
AFLCA CEO Alistair Nicholson praised Starcevich,