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Seven and Foxtel Retain AFL Domestic Broadcast Rights to 2031

Delany, McLachlan, and Warburton

In the biggest media deal in Australian sporting history, the AFL announced on 6th of September that Channel Seven and Foxtel have retained the Australian domestic broadcast rights to men's and women's competitions for a further seven years, fending off strong challenges from rival channels Nine and 10. The new deal, which expires at the end of 2031 season, is worth a total of A$4.5 billion (US$3.08 billion) at an average of A$643 million per year, a large increase on the A$473 million per year figure for the two-year contract extension Seven and Foxtel signed with the League in 2020, at the height of COVID pandemic. The previous rights deal from 2017 and 2022, also with Seven and Foxtel, was worth A$2.5 billion. [Ed. note: This new deal does not immediately affect coverage in the US and Canada which are covered by pre-existing contracts extending beyond this season. The current AFL deal with Fox Sports US has a mutual renewal option for the 2023 season.]

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