Both teams came into Round 3 with a 0-2 record and were feeling the heat for different reasons. Demons' coach Mark Neeld had been under siege after a poor start to his AFL coaching career, taking over a team considered Finals contenders at the start of the previous season. The coaching change was supposed to inject new life into the Demon line-up but the results so far had been disappointing to say the least. On the other side of the coin, Richmond shared the dreaded 0-2 record. However both losses were to highly touted opponents in Carlton and Collingwood. There had been enough positive football played by the Tigers to suggest they could still improve on their 12th position finish from last season but a loss to the struggling Demons would no doubt have loyal supporters and the media lamenting yet another season of unfulfilled promise.